HYROX ambassador Rokas Milevičius: I believe that the partnership with Lemon Gym will grow the HYROX fan community.

Rokas Milevičius – a professional sailor and the first Lithuanian to participate in the prestigious Volvo Ocean Race – can now also be introduced as HYROX’s Head of Marketing for Northern and Eastern Europe. “For a long time, sailing was my profession, and fitness clubs were my hobby. During the COVID pandemic, priorities shifted – managing fitness clubs became my work, and I also became actively involved in the Lithuanian Functional Sports Federation. My interest in exploring opportunities for new activities drew my attention to a sport very close to me – HYROX,” recalls R. Milevičius about this career turn.

The new but rapidly growing format, which combines two increasingly popular sports – running and functional training – has won people over with its uniqueness. It also embodies the “hybrid athlete” concept, now at the top of modern functional training trends. R. Milevičius is pleased that he and his team were the first in Lithuania to decide to join HYROX and introduce this competition format to the region: “We assembled a very strong and professional team, and together we now organize incredible HYROX events across the Northeastern European region: HYROX Gdansk, HYROX Poznan, HYROX Katowice, HYROX Warsaw (at the Major stadium), HYROX Helsinki, and HYROX Riga.”

HYROX is, first and foremost, a competition. Can it be said to be unlike anything that came before? “I would be lying if I said there were no similar competitions,” says R. Milevičius. “HYROX has many similarities with triathlons, Spartan races, and OCR competitions, and it is also compared to CrossFit. However, the main HYROX distinction is its simple competition format, where functional exercises are combined with running. It is a unique format because, unlike the others I mentioned, anyone can participate regardless of their fitness level. Competitions take place in different age categories, and if someone feels hesitant their first time, they can participate in the doubles category or in a four-person HYROX relay. This is why HYROX is growing so rapidly worldwide.”

Even more intriguing is the growing discussion about seeing PRO-level HYROX athletes in the Olympic Games. R. Milevičius does not go into details but confirms that one of HYROX’s goals is to be included in the 2030 Summer Olympic Games program. Meanwhile, Lithuanian HYROX athletes are preparing to represent the country to the fullest. How large is the HYROX community in Lithuania currently? R. Milevičius does not have exact statistics yet: “It’s difficult to define the HYROX community in Lithuania with a single number, because we only see how many Lithuanians participate in events we organize. For example, over 400 Lithuanians took part in last year’s HYROX Riga. We very much hope that this year’s Riga event will have twice as many. This growth is no coincidence – we link it to our new partner, the Lemon Gym network, and the special HYROX areas being set up in their new clubs.”

HYROX’s popularity in our region is only beginning to grow, so according to R. Milevičius, there is currently a strong demand for these workouts: “Even now, more people want to attend HYROX training sessions than there are available spots, so we, as HYROX representatives, are actively working with fitness clubs to help them set up the most convenient HYROX zones, allowing as many high-quality sessions as possible to take place.”

R. Milevičius is very pleased with the partnership with Lemon Gym: “It’s great to collaborate with a fitness club network that believes in and recognizes the benefits of HYROX training. I believe that specialized HYROX zones and the integration of group HYROX sessions into regular schedules will help promote this sport and grow the community. HYROX athletes preparing for competitions will have fully equipped training bases, while club members will have another way to develop endurance and strength under the guidance of professional, certified trainers.”

The HYROX representative is confident that group HYROX workouts will inspire many to participate in actual competitions. According to R. Milevičius, these sessions are highly motivating because after trying it once, you realize that with a bit of practice, you can easily improve your time. And there are absolutely no age limits – for example, last year an 89-year-old participant competed in HYROX alongside his son. So perhaps it’s time to give it a try?

HYROX is now at the new LEMON GYM in Akropolis, Vilnius

The brand-new LEMON GYM Akropolis in Vilnius opened its doors on October 28 – the most modern club in the network, featuring a new, dedicated HYROX training area. Here, all fitness enthusiasts and beginners are invited to try group HYROX workouts and train with certified HYROX trainers, who will help master the techniques, provide motivation, and support achieving personal goals.

For those who want to experience the HYROX atmosphere up close, check out moments from the HYROX PFT competitions held during the opening in the PHOTO GALLERY.

 
Atrask energiją, bendruomenę ir iššūkį, kuris įkvepia – HYROX Every Body Can Race! 💛